Bruno Cerboni is the Founder and CEO of Virtual Italian Parks S.r.l. (VIP) helping companies to innovate with Web3D in multiple sectors, such as Office Collaboration, Educational and Corporate Training, Architectural and Cultural Heritage, TV Formats, Advertising, Mirror Worlds and Social Virtual Worlds. VIP has developed Moondus, a Web3D international class platform. Combining complete control and extreme customization, Moondus can be used to create Web3D solutions adapted to customers needs, and allow them to have total control of personal data, security, identity-trust and service management. Bruno Cerboni is an engineer (degree at the University of Rome “La Sapienza”). He had a career as a Manager in the field of Information Technology, and cooperated with some of the most important Italian Companies such Alenia, Alitalia (ITC department), ENIdata (ITC company of ENI – the behemoth of oil and gas), Saritel and Telecom Italia Group. He was a pioneer in Italy in the fields of Office Automation, Multimedia, Internet and Virtual Reality. He has extensive international experience, thanks to many relations with American and European companies. Bruno Cerboni is one of the members of the Advisory Board of the Association of Virtual Worlds.