Celia has worked within the consumer electronics, internet, media and wireless industries for over fifteen years, in a variety of marketing and leadership roles. Celia has a passion for product design. Throughout her career Celia has focused on making consumer interactions with products and services simple, fulfilling, and, most importantly, fun.

Before joining WeeWorld, Celia worked at T-mobile as UK Head of Product Marketing and then Executive VP of Marketing. Celia led teams which developed and marketed a number of first-to-market products and services throughout the UK and Europe. These included Picture Messaging, SMS and WAP Chat, Java Games, T-Mobile Hotspots and the RIM Blackberry.

Before moving to the UK, Celia's love of design found an outlet at IDEO, one of the world's leading product design consultancies. Previous positions before this included VP of Marketing at Xtime (raising Series B funding and growing the firm from 5 people to 50), Director of Marketing at AltaVista and Director of Compaq's Consumer Internet Division.

Celia received a Bachelor of Arts from Harvard and an MBA from the MIT Sloan School of Management. Her 'must have' WeeMee accessories are the light sabre and camera.