Michael Acton Smith Michael is CEO and founder of social gaming company, Mind Candy. The company recently launched Moshi Monsters, a new virtual world and online game aimed at children (7-12 year-olds). Kids adopt a unique, animated Monster from the world of Monstro City, and then nurture it by interacting with other Monsters and solving the daily puzzle games it sends them. Mind Candy's first project was Perplex City, an Alternate Reality Game played by thousands of people around the world across many different types of media including mobile phones, email, billboard advertising, actors at live events and skywriting. Prior to Mind Candy, Michael co-founded Firebox.com (online retailer of gadgets, games and gifts) and Second Chance Tuesday (events to connect technology investors with entrepreneurs).