Mirko Caspar, co-founder and CMO of Metaversum is in charge of marketing, sales and strategic partnerships. Before co-founding Metaversum he worked as Senior Director of Business Development Universal Music and as Managing Director of Universal’s direct marketing subsidiary, where he was responsible for direct and online marketing, pricing and extending the music business into complementary markets. Prior to this he had gained over five years of experience in marketing and strategy at McKinsey’s media sector. Mirko received his PhD in Consumer Behaviour and Branding Strategies from the Westfälische Wilhelms-University Muenster.