Ron Edwards is the co-founder and CEO of Ambient Performance, a UK-based firm specializing in mobile 3D and virtual world applications. Ron is a pioneer and thought leader in helping organizations apply emerging technologies for better communication, collaboration and training, with over 17 years' experience. He is especially excited about the nascent metaverse and is developing projects in the areas of mobile augmented reality, virtual worlds, mirror worlds and mobile lifelogging, for a variety of clients in industry, government, and education. Ron is from Seattle, lives in London and is a SMARTlab PhD student at University of East London researching collaboration in the mobile metaverse.